Insights
The AI shelf, measured.
Research and field notes on AI visibility for consumer brands: how AI assistants decide which CPG brands to recommend, what our category tests keep finding, and what to publish to win the answers. Every article is built from verified test runs, not takes.
August 28, 2026 · Chad Lesher
The AI Shelf: Who Wins When Shoppers Ask AI What to Buy
We asked AI assistants 10 questions the way real shoppers ask them, about one $1B+ CPG category. Two brands owned nearly every answer, the challengers were invisible on unbranded questions, and one screenshot shows exactly how the most valuable answers get won.
Read the articleMore category tests are on the way. Want your category tested first? Request a free AI Shelf Snapshot.