The AI shelf, measured.
Research and field notes on AI visibility for consumer brands: how AI assistants decide which CPG brands to recommend, what our category tests keep finding, and what to publish to win the answers. Every article is built from verified test runs, not takes.
The Unclaimed Answer: The Cheapest Win in AI Visibility
The cheapest win in AI visibility is the question no brand has claimed yet: a specific attribute a real buyer asks about, answered with a hedge because nobody stated it plainly. Here's a real example of one being taken, and how to find the ones still open in your category.
Read the articleGEO vs. AEO vs. AIO vs. SEO: A Guide for CPG Brands
Four acronyms keep showing up in every conversation about AI and brand discovery. Here's what each one actually means, and what the published category research on grocery, skincare, and sunscreen shows about how AI assistants really pick which consumer brands to recommend.
Read the articleThe AI Shelf: Who Wins When Shoppers Ask AI What to Buy
We asked AI assistants 10 questions the way real shoppers ask them, about one $1B+ CPG category. Two brands owned nearly every answer, the challengers were invisible on unbranded questions, and one screenshot shows exactly how the most valuable answers get won.
Read the articleMore category tests are on the way. Want your category tested first? Request a free AI Shelf Snapshot.