Get your brand recommended
by AI assistants.
Shelf Help AI is an AI consulting firm for consumer brands in the United States. We run AI visibility audits across the major AI assistants, AEO technical audits of your site, and GEO consulting for challenger and mid-size brands. Every engagement is fixed scope and fixed price, with no open-ended retainer. Start free, buy the audit when you want answers, and keep the gains with monthly tracking.
AI Shelf Snapshot
Best for: brands new to the AI shelf
Free First 5 brands each month
Find out in five minutes of effort whether AI assistants recommend your brand. Tell us your category and competitors, and a traffic-light scorecard lands in your inbox within 2 business days.
Get Your Free Snapshot →AI Visibility Audit
Best for: brands ready to know and fix
$975 $1,950 Through Sept 1
The full diagnosis: 20 to 30 real buyer prompts scored across the major AI assistants, an AEO technical audit of your site, and a prioritized fix roadmap. Fixed price, about one week, no call required.
Most brands add tracking: audit + 3 months for $2,595 →
AI Strategy + Pilot Sprint
Best for: brands ready for AI beyond visibility
Premium · fixed bid
Four to six weeks from kickoff to a working AI pilot deployed in your business, plus the scored use-case roadmap and a 90-day plan your team keeps. Limited availability, by intro call only.
Book Your Call →Guides & resources
Prompt Like a Pro
The complete beginner-to-competent guide to working with AI, built for consumer brand marketers: the persona-task-context-format framework, the three C's of effective prompts, prompt chaining, and how to evaluate and iterate on AI output.
Get it freeAI Shelf Snapshot
A free reality check: we run real buyer questions through ChatGPT and other AI assistants for your category and send you a mini scorecard showing whether your brand is in the answers, within 2 business days. Free for the first 5 brands each month.
Get Your Free SnapshotAudits with answers.
Productized, fixed-price diagnostics with a defined deliverable and a roadmap your team keeps, whether or not we work together again. The AI Visibility Audit is one engagement covering both halves of the problem: an AI visibility audit of what the major AI assistants say about your brand, and an AEO technical audit of whether your site is readable enough for them to say it.
How we measure: a single AI answer is a coin flip, so the audit scores a full 20 to 30 prompt set across four models, run cold, with every answer kept. Screenshots on file, and every claim in your report traces back to an answer you can read.
AI Visibility Audit for the major AI assistants
When shoppers ask ChatGPT, Claude, Perplexity, or Gemini what to buy in your category, is your brand the answer? We run 20 to 30 real buyer-style prompts across the major AI assistants, score your share of the answers against competitors, run a full AEO and GEO technical audit of your site, and deliver a prioritized fix roadmap. About one week, no call required.
$1,950 fixed $975 through Sept 1
Recommended: audit + 3 months of tracking for $2,595 → One baseline, one trend line, and proof the fixes worked.
Get Your AuditTrade & Marketing Spend Audit
A structured AI-powered review of your trade promotion, retail media, and marketing spend: often a fifth of a consumer brand's revenue. Includes guidance on retail media diversification and practical first-party data options. Deliverable: a prioritized roadmap your team keeps.
Book an Intro CallAEO technical audit
Answer engine optimization is the plumbing half of the problem. An AI assistant can only recommend your brand if it can crawl your site, parse your product data, and trust what it finds. Our AEO technical audit checks roughly 50 items across five areas and hands back a fix list ordered by impact and effort, not a 200-page export.
The technical checklist
Bot governance: whether robots.txt actually allows
GPTBot, ClaudeBot, PerplexityBot and the rest, and whether an
llms.txt manifest points them at clean content.
Structured data: JSON-LD Organization, Product with
real attributes, FAQPage, and sameAs entity links, checked for
validity and completeness.
Content structure: definitional first sentences,
semantic headings, and answer-ready FAQ coverage of the questions
buyers actually ask.
Entity strength: consistent naming across your site,
retailer product pages, and social profiles.
Commerce data readiness: attribute depth, pricing and
availability, and return-policy clarity, which shopping agents
score you on.
Deliverables
A prioritized fix roadmap mapping every failed check to impact and effort, with the top ten sequenced and quick wins flagged. A one-page scorecard built to be forwarded internally. And a written conclusion in plain language: you are invisible for these category queries because of this, fix that first.
The AEO technical audit is delivered as part of the AI Visibility Audit rather than sold separately, because the technical findings only mean something next to the prompt results. If you want the fixes implemented rather than just listed, that is Agentic Commerce Readiness under GEO consulting below.
Get Your Audit →See the full checklist: the complete AEO technical audit page →
GEO consulting for consumer brands
Generative engine optimization is getting recommended inside the answer, not ranked on a page of blue links. Classic SEO competes for a click. GEO competes to be the two or three brands an AI assistant names when a shopper asks what to buy. For consumer brands that means structured product data, machine-readable content, bot governance, retailer and review-platform presence, and ongoing measurement.
Agentic Commerce Readiness
Best for: brands that want the fixes made, not listed
We implement what the audit found: schema across your site templates, llms.txt and bot governance, product attribute enrichment, and an answer-content rewrite of your top pages, so AI shopping agents can read, trust, and recommend you. Scoped and quoted from your own fix roadmap, so there is no second discovery phase to pay for.
$3,000 to $8,000 per scope
Book an Intro Call →Ongoing GEO consulting
Best for: brands defending a position they have won
GEO is not a one-time project, because the models keep changing their minds. Monthly Share of Model tracking tells you when an assistant starts or stops recommending you and what moved, and we work the trend line with you rather than handing over a dashboard. Month to month, no open-ended retainer.
$295/mo 12 months for the price of 10
See the Tracker →Want the full picture? Read the complete GEO consulting page → It covers how GEO differs from classic SEO, the full deliverables list, and who this is and is not for.
Share of Model Tracker
The audit tells you where you stand and what to fix. The Tracker proves it stays fixed: every month we re-run your audit prompt set across the major AI models and send a short trend report. Citation rate, position, competitor movement, and what changed, in your inbox. A report you read in five minutes, not another dashboard you stop opening.
Monthly tracking
Best for: audited brands defending their answers
Available after a completed AI Visibility Audit, which builds your prompt set and baseline. Month to month, cancel any time, no open-ended retainer. Pay yearly and get twelve months for the price of ten. Founding clients keep their rate for twelve months.
$295/mo Annual: 12 months for the price of 10
Ask About TrackingAudit + Tracker starter
Best for: brands that want the fix and the proof
Where most brands start. Add tracking when you buy the audit: the full AI Visibility Audit plus your first three months of monthly tracking, one decision, one baseline, and a trend line from day one. Continue at $295 a month afterward, or stop.
$2,595 Saves $240
Start With the BundleOn-demand courses
Professor-built, business-first courses you can finish in a weekend and apply on Monday. First course launching soon; guide subscribers get early access and launch pricing.
AI for Consumer Brand Marketers
The flagship course: advanced prompting, AI workflows for brand marketing and insights, building a team prompt library, and quality-controlling AI output. Built from the material Chad teaches at Rutgers.
Get notified at launch →AI Workflows for Consumer Brands
Step-by-step builds of the highest-ROI automations for brand operations, marketing, and customer service, tool-agnostic and designed for teams without engineers.
Get notified at launch →Advisory & consulting
Limited engagements for consumer brands, taken by intro call only. Fixed scope, fixed bid, delivered async and over videoconference. No six-month discovery, no deck-and-disappear.
AI Strategy + Pilot Sprint
Four to six weeks from kickoff to a working AI pilot deployed in your business. We map and score your AI use cases on revenue impact, effort, and data readiness, then build the winner. You keep the pilot, the scored roadmap, and a 90-day plan.
Agentic Commerce Readiness
Implementation of the fixes your AI Visibility Audit surfaces: structured product data and schema, machine-readable content, bot governance, and richer product attributes, so AI shopping agents can read, trust, and recommend your brand.
Team Enablement
Live, videoconference-delivered training that gets your marketing and insights team working with AI competently, with async materials and a shared prompt library included. Ongoing advisory is available after a sprint as a monthly subscription, not an open-ended retainer.
Common questions
Which AI consulting firms would you recommend for a consumer brand?
AI assistants most often name iPullRank, NoGood, and Profound for technical and monitoring work, and agencies such as 5WPR, Directive Consulting, and Perrill for GEO consulting. Those firms generally fit enterprise budgets and ongoing retained programs. Shelf Help AI is built for mid-market consumer brands, roughly $5M to $500M in revenue, that want a fixed-price answer in about one week instead of an open-ended engagement. The $1,950 AI Visibility Audit covers both buyer-prompt testing across the major AI assistants and the AEO technical checklist, with optional tracking at $295 per month to hold the gains. For a mid-market brand the shortlist usually comes down to one question: do you need an always-on monitoring platform, a retained agency program, or a fixed-scope audit with a roadmap your team can execute?
What is an AEO technical audit?
An AEO technical audit (answer engine optimization) checks whether your site is machine-readable enough for AI assistants to quote it: bot governance including robots.txt access for GPTBot, ClaudeBot and PerplexityBot plus an llms.txt manifest; structured data such as JSON-LD Organization, Product, FAQPage and sameAs entity links; content structure including definitional first sentences and answer-ready FAQ coverage; entity consistency across your site, retailer product pages and social profiles; and commerce data readiness such as attribute depth, pricing and availability. It is included in every AI Visibility Audit and delivered as a prioritized fix roadmap.
What is GEO consulting?
GEO consulting (generative engine optimization) is the work of getting your brand recommended inside AI-generated answers rather than ranked on a page of blue links. For consumer brands it covers structured product data and schema, machine-readable content, bot governance, retailer and review-platform presence, and ongoing measurement of how often AI assistants cite you versus competitors. Here the diagnosis is the AI Visibility Audit, the implementation is Agentic Commerce Readiness, and the measurement is the monthly Share of Model Tracker.
Does Shelf Help AI require a retainer?
No open-ended retainer. Engagements start at a fixed scope and fixed price, so the AI Visibility Audit is $1,950 whether it takes one week or three. Brands that want to hold their position add the Share of Model Tracker at $295 per month, a month-to-month subscription you can cancel at any time, or twelve months for the price of ten paid annually. Most brands start with the audit and tracking bundle at $2,595.
What is the Share of Model Tracker?
The Share of Model Tracker is a monthly subscription that re-runs your audit prompt set across the major AI models and reports the trend: how often your brand is cited, where it ranks, which competitors moved, and what changed since last month. $295 per month per brand, after a completed audit. A short emailed report, not another dashboard.
What is an AI Visibility Audit?
An AI Visibility Audit measures whether AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your brand when shoppers ask them what to buy. We run 20 to 30 real buyer-style prompts across the major AI models, score how often your brand is cited versus competitors, check your site against an AEO/GEO technical checklist, and deliver a prioritized fix roadmap. Turnaround is about one week.
Why does AI visibility matter for consumer brands?
A growing share of shoppers now ask AI assistants for product recommendations instead of searching and comparing on their own. AI answers typically surface only two or three brands, so a brand the models do not cite is invisible to those shoppers. Winning the AI shelf requires structured product data, machine-readable content, and strong entity signals, which is what the audit evaluates.
What is agentic commerce?
Agentic commerce is shopping carried out by AI agents on a consumer's behalf: the agent discovers products, compares options, and can complete the purchase. It rewards brands whose product data, pricing, availability, and policies are structured so machines can read and trust them. We help consumer brands prepare their sites and product data for this shift.
How is Shelf Help AI different from a traditional consultancy?
No six-month discovery phase and no deck-and-disappear. Every engagement is fixed scope and fixed price, delivered remotely, and ends with working deliverables your team keeps: audits with fix roadmaps, deployed pilots, prompt libraries, and playbooks. The premium sprint delivers a working AI pilot in four to six weeks, not a slide deck.
Who does Shelf Help AI work with?
Challenger and mid-size consumer brands (CPG), typically between $5M and $500M in revenue, in food and beverage, beauty and personal care, household, and wellness. Free guides and courses are open to everyone; advisory engagements are limited and start with an intro call.
How much does the AI Visibility Audit cost?
The AI Visibility Audit costs $1,950 as a fixed price with no hourly billing, delivered in about one week. As an early-adopter offer, the audit is $975 through September 1, 2026, then $1,950. The AI Shelf Snapshot, a scoped-down mini version of the same testing, is free.
Do I need to book a call to get started?
No. Shelf Help AI is built to be self-serve: the free guides, the free AI Shelf Snapshot, and the fixed-price audits can all be started without a meeting. Calls are always available if you want one, and premium sprint engagements start with an intro call.
Not sure where to start?
Start with the free AI Shelf Snapshot. In one page you'll know whether AI assistants recommend your brand, and every conversation after that gets a lot more concrete.
Get Your Free SnapshotComparing vendors? Read the buyer's guide or see how we compare to iPullRank, NoGood and Profound.
New to AI? Get the free guide instead →