From free guide to
full transformation.
Built for challenger and mid-size consumer brands. Everything follows one idea: start learning today for free, go deeper on your own schedule, and bring in hands-on help only when it pays for itself.
Guides & resources
Prompting 101
The complete beginner-to-competent guide to working with AI: the persona-task-context-format framework, the three C's of effective prompts, prompt chaining, and how to evaluate and iterate on AI output.
Get it freeAI Readiness Assessment
A short, free assessment that scores your business across the areas where AI creates value fastest, and gives you a prioritized starting point. Join the list and you'll be first to get it.
Join the listOn-demand courses
Professor-built, business-first courses you can finish in a weekend and apply on Monday. First course launching soon; guide subscribers get early access and launch pricing.
AI for Consumer Brand Marketers
The flagship course: advanced prompting, AI workflows for brand marketing and insights, building a team prompt library, and quality-controlling AI output. Built from the material Chad teaches at Rutgers.
Get notified at launch →AI Workflows for Consumer Brands
Step-by-step builds of the highest-ROI automations for brand operations, marketing, and customer service, tool-agnostic and designed for teams without engineers.
Get notified at launch →Advisory & consulting
Limited engagements for consumer brands, taken by intro call only. Fixed scope, fixed price, delivered async and over videoconference.
Trade & Marketing Spend Audit
A structured AI-powered review of your trade promotion, retail media, and marketing spend: often a fifth of a consumer brand's revenue. Deliverable: a prioritized roadmap your team keeps, whether or not we work together again.
Implementation Sprint
Hands-on build of one to three AI workflows or automations from the roadmap, proven against a baseline so the ROI is visible, with documentation your team can maintain.
Team Enablement
Live, videoconference-delivered training that gets your marketing and insights team working with AI competently, with async materials and a shared prompt library included.
Not sure where to start?
Start free. The guide will make your next conversation with AI better, and it'll make your first conversation with Chad more productive.
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